How to completely blow a sponsorship deal.

I received this email today:

From: ******!

Greetings,

We have around 20.000 members, 200,000 visitors/month, and 1.200,000 per month page Views. In addition, our website has a Google page rank of 7/10 (April 2008). Our visitors are mostly web developers and web designers or people interested in such services.

We have received a lot of compliments and featured in many popular web sites. At the moment, we do not provide software means to track the visitors for your banners. We strongly recommend Google Analytics to track your visitors from us.

Sponsor payments are handled through PayPal. Our paypal email address is sponsors@****.com. Select the sponsor spot you would like to purchase from below and send an e-mail to sponsors@****.com together with your contact information.

Our sponsorship options are available at http://www.****.com/content/view/25/71/

Best Regards,
****!
www.****.com

Now I was a reasonable fan of these guys. I had some google advertising up on their site for a while and even tried out their new bidvertiser one for a bit. We also do sponsorship/advertising with 5 other groups now and talking to 3 more. We would like to offer our support to many good Open Source Projects in the future, but these guys most likely won't be one of them.

Why not?

Follow up:

  1. They sent us a cut and paste email, without even putting our company name in there. They weren't prepared to take the extra 1 second to type the word 'Ninjoomla' into the mail. Why should I be prepared to hand over money to them?
  2. They talk about themselves a lot, but why exactly do I want to sponsor them? Where are my benefits for sponsoring them? It's nice that they are so great. But we have pretty much the same stats, so I am not particularly impressed. If you come asking me for money, at let let me know what I am supposed to get for it.
  3. If someone comes to them asking to sponsor, or you worked it out on the fly, having not done preparation to count clicks or organize your sponsors is acceptable. But when you are emailing people asking them to sponsor you, and in that letter you tell them that they have to do all the work if they want to sponsor you, it sends a big 'please help us to help ourselves' message.
  4. Not only did they not call us by name, but they didn't even give us a person to reply to. We are instead directed to paypal and an anonymous form to get our details and apply. What if I have questions? What if I want to explore different options? What if I just want to feel like my sponsorship is important and thus a contribution worth giving? Tough luck it seems. We are good enough to ask for money from, but not good enough to talk to or care about our concers.

The overall result is I am left feeling like i have been treated like a second class citizen not worthy of spending a few seconds on except to cut and paste an email and ask for my money while talking about how great they are.

Not only am I not inclined to support their request, but I am tempted to remove their extensions from my site and stop having anything to do with them at all. Unfortunately a few of my staff would strangle me if I did that.

I will just settle for using it as a fine example of how not to ask for support.