How to completely blow a sponsorship deal.
Follow up:
- They sent us a cut and paste email, without even putting our company name in there. They weren't prepared to take the extra 1 second to type the word 'Ninjoomla' into the mail. Why should I be prepared to hand over money to them?
- They talk about themselves a lot, but why exactly do I want to sponsor them? Where are my benefits for sponsoring them? It's nice that they are so great. But we have pretty much the same stats, so I am not particularly impressed. If you come asking me for money, at let let me know what I am supposed to get for it.
- If someone comes to them asking to sponsor, or you worked it out on the fly, having not done preparation to count clicks or organize your sponsors is acceptable. But when you are emailing people asking them to sponsor you, and in that letter you tell them that they have to do all the work if they want to sponsor you, it sends a big 'please help us to help ourselves' message.
- Not only did they not call us by name, but they didn't even give us a person to reply to. We are instead directed to paypal and an anonymous form to get our details and apply. What if I have questions? What if I want to explore different options? What if I just want to feel like my sponsorship is important and thus a contribution worth giving? Tough luck it seems. We are good enough to ask for money from, but not good enough to talk to or care about our concers.
The overall result is I am left feeling like i have been treated like a second class citizen not worthy of spending a few seconds on except to cut and paste an email and ask for my money while talking about how great they are.
Not only am I not inclined to support their request, but I am tempted to remove their extensions from my site and stop having anything to do with them at all. Unfortunately a few of my staff would strangle me if I did that.
I will just settle for using it as a fine example of how not to ask for support.